B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
ROI of AI in B2B Sales: What 5 CEO Dinners Found
Oct 15, 2026
Pull up your pipeline right now, before you read another line. Not a mockup, not a hypothetical, the...
These are ten lines I come back to more than any others. Some I say to clients on a call. Some I say...
Every sales script assumes the call goes the way you planned it.
It never does. The buyer answers S...
You already know the answer before they finish the sentence.
Not because you are impatient. Because...
The reason you lost that deal had nothing to do with your pitch. It had nothing to do with your slid...
Your pipeline is not empty because of your offer.
It is not empty because of your market.
It is no...
You walked away from that call feeling good.
The buyer was engaged. You knew your product cold. You...
How does the OODA loop apply to B2B sales?
The OODA loop (Observe, Orient, Decide, Act) comes from f...
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