B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
ROI of AI in B2B Sales: What 5 CEO Dinners Found
Oct 15, 2026
Why is my B2B sales pipeline stuck?
Usually because a step got skipped early, not because you need m...
Your close rate has nothing to do with your price. It has nothing to do with your competition. It ha...
You get on a call with a prospect. You've done your research. You know your product can help them. Y...
How do you win more sales deals?
Keep control of the conversation. Most deals are lost the moment a ...
David Deutsch and I do a segment every week called "2 Takes From The Field." No script.. just what w...
These are ten lines I come back to more than any others. Some I say to clients on a call. Some I say...
Every sales script assumes the call goes the way you planned it.
It never does. The buyer answers S...
You already know the answer before they finish the sentence.
Not because you are impatient. Because...
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