Robust ThemeDec 09, 2019 2020-04-08 7:40
What will marketing look like, in this time of crisis? Zac Gregg from Vital Design talks to Simon Severino about Recession Marketing in the time of the global crisis. Zac Gregg is the Co-Founder and Managing Director of Vital Design, a New Hampshire-based design company that focuses on brand, strategies and content. Learn more about how he helps companies thrive.
3 Valuable Insights
- Implementation of the concept "People, Process, Product".
- The future of digital marketing.
- How to reallocate spending budgets for sales and marketing in your business for this time.
**Click the time...
This week, Simon gets some strong feedback from Zac of Vital Design in this session of real "Live" coaching. Discussion ensues on clients, website pages, surprise navigation, SEO, and much, much more! Zac Gregg is the Co-Founder and Managing Director of Vital Design, a New Hampshire-based design company that focuses on brand, strategies and content. Learn more about how he helps companies thrive.
3 Valuable Insights
- Gain insight on how the speed of a site works.
- Implementing more empathy into a site- you know a lot about you and other people don't know anything.
- Tangible ways to improve your website,...
Simon: All right, everybody. Welcome Sprinters! Welcome to the Strategy Show. We have a special guest today, an entrepreneur who did the whole thing. He started, he founded, he grew, he scaled. And we can ask him a lot of questions on what to do, when to give up, when to not give up and especially how to scale with success. We will hear the success story of his company, Phrase.com and we can ask all the questions that we have on our journey to successful entrepreneurship. So hello Frederik.
Frederik: Hi Simon. Thank you so much for having me. I'm Frederik. I'm 34 years old. I'm the Co-Founder of Phrase.com and we focus on software localization. And in the past years I've been part of a couple of startup and growth projects and...
“Money, Honey!” Book link
Simon: Let's think of the founder. She founded the company. It's going well. We have a survey at the beginning of the relationship with a client, which asks for the basic facts and their finances. And one question is, what's your CEO salary? And the answer is often that they don't have a CEO salary. So first they use their company as a piggy bank and that has more repercussions. One is that when they tell you their profit rate, they are not telling the profit rate because they are not part of the expenses yet. And the second is when you finally give yourself a salary, how do you decide how high it should be? Industry standard, benchmark? Because you are the founder, you can do what you want,...
Simon: Now we go to the part what should we do: the investment tips.
Larissa: One of them is to definitely start as soon as possible. Even if it is with a small amount because the learning curve is quite long. You're very likely to make a lot of mistakes in your first three to five years of investing, especially if you're a complete novice. If you haven't studied finance, if you don't know anything about the capital markets, then it's best to make those mistakes with a few thousand euros rather than with the money you just collected by selling your company. Obviously it’s a lot more painful if you accrue a lot of losses. The other thing, especially for entrepreneurs, is to take advantage of tax breaks when it comes to...
Avoid these 5 Investments Mistakes
with Larissa Kravitz from Investorella
Larissa: Hello Sprinters! My name is Larissa Kravitz and today we will be talking about investments and finance as an entrepreneur. We'll look at the five biggest mistakes to avoid when investing as a private individual. We'll also talk about the do's of investing, not just as a private individual but also as a corporation. And how to structure finance within your company, be it a fast turnover software, or a service or a consultancy business. Also, how to structure your bank accounts, your cash flow, your liquidity, and everything that is important to financing the scaling and growth of your business.
Simon: Welcome everybody to the...
with Douglas Ferguson
Simon: Welcome everybody to the Strategy Show! This is part three of our interview with Douglas Ferguson from Voltage Control. This time we are going to deep dive into how storytelling can enhance innovation. Hi Douglas, how are you?
Douglas: I'm doing well. How are you?
Simon: Fine thanks! What can we learn from narratives and innovation?
Douglas: Story: Early on in Voltage Control as we were starting to bring workshops and Design Sprints and other innovation workshops into corporates, I had a CEO purchase a Design Sprint. He wasn't able to attend the Design Sprint so he had another decider, his product manager, and the Sprint went well. They gained a lot...
Theory of Constraints
“You are now in our Mastermind….”
Why is the Bottleneck at Closing?
It’s just a symbol.
It’s also a great question because it gives me a chance to explain the theory behind the model.
THEORY OF CONSTRAINTS
The Theory of Constraints (TOC) is a very helpful theory from somebody that was studying production.
(Also connects to the second question, on giving an example from operations and factory.)
The TOC model emerged from studying factories and where the inefficiencies were in production and process.
ELIYAHU GOLDRATT “THE GOAL”
The man who studied this...