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In an era where information is ubiquitous and markets are saturated, the key to business success lies in understanding not only your own business but also your competitors. Today, I’m thrilled to share with you a game-changing competitive analysis framework that has helped big brands make informed strategic decisions – a process that I've perfected over my 22 years as a strategy advisor.

Unleashing the Power of Analysis Traditionally, comprehensive strategic analysis was a process limited to businesses with big budgets. It involved spending hundreds of thousands of dollars and engaging consultants for months on end. Today, I'm about to turn that model on its head. This powerful framework, which I've been using with big brands for years, is now accessible...

Finding the right clients for your digital agency can often feel like an uphill battle. The secret lies in a strategic shift - moving from commodity to strategic value.

We unpack the strategic value process, a game-changing formula for enhancing your agency's sales trajectory.

When your services are seen as commodities, price negotiations and easy substitutions put you in a weak position. To set your agency apart, start offering strategic value. It's about helping your clients save time, money, and providing insights they might otherwise miss.

Understanding and preparing your clients for the trends or forces likely to change their businesses in the near future forms the core of your strategic value. As an expert, you can anticipate these changes while your clients...

In the world of business, a company's culture often sets the stage for its success or failure. It is the unseen yet palpable force that influences how a team works, communicates, and innovates. Yet, developing and maintaining a strong company culture is a complex challenge that many leaders grapple with.

Today, I want to share some valuable insights on this crucial topic, exploring the hurdles that business leaders often encounter when shaping their company's culture. From defining and communicating company values to attracting the right talent, fostering an engaging environment, and improving delegation and communication clarity – these are the challenges we all face, yet the solutions are rarely clear-cut.

Our latest video delves into these four aspects. The...

When it comes to online community building, misconceptions abound. People believe that it's too difficult, you need a vast following, copious amounts of content, and a well-established brand to start a paid community. In truth, the reality is quite different.

I'm thrilled to share insights from our latest video, which explores these misconceptions and provides a road map for those seeking to create a thriving, profitable community.

Breaking Down Misconceptions

First, let's tackle those limiting beliefs. Building a paid community isn't as daunting as it seems. In fact, you can start small – with as few as 10 people. The quantity of your following on social media or the frequency of your content posting isn't as crucial as you might think.

The Community Manifesto

Each...

Are you struggling to create an offer that truly captivates your audience? Do you want to make your offer so irresistible that people can't help but say yes? Well, you're in luck! In this article, we'll walk you through the 10 elements of an irresistible offer and provide you with a step-by-step process to improve your offer and make it truly magnetic. So let's dive in!

Waste: The first element is all about identifying where your clients are currently wasting their time or money. Can you pinpoint areas where they are unknowingly losing valuable resources? If you can offer a solution to their wastage, you've hit the jackpot. Score yourself from 1 to 10 based on how well you can address this issue.

Pain: Next, consider the pain points your audience is experiencing. What are...

As heavy users of LinkedIn ourselves, my team and I have gathered these tactics to share with you.

Let's start with the first idea: strategically directing your marketing team's efforts. To maximize your time on LinkedIn, limit yourself to one hour per week for content creation. Use your completed flower exercise to guide your content pillars and focus on your target avatar.

By honing in on specific individuals, you can personalize your posts and make them more engaging. Pay attention to both your company and personal profiles. While the personal profile has 70% more impact, remember to tag your company in your posts to leverage its visibility.

Next, let's talk about LinkedIn pods. These pods act as amplifiers, allowing you to coordinate with a group of...

In today's fast-paced entrepreneurial world, waiting for perfect clarity and a big budget to kickstart your branding process is a luxury few can afford. However, branding doesn't have to be an overwhelming and costly endeavor. In this article, we will explore seven practical steps that cost zero dollars but can help you lay the foundation for your brand. So, if you're ready to embark on your branding journey without breaking the bank, let's dive in!

Create a Mood Board: Start by creating a mood board on platforms like Pinterest. Spend a couple of days curating images, colors, and styles that intuitively resonate with you. Over time, patterns will emerge, revealing your preferences and interests. This exercise serves as a starting point for understanding your aesthetic...

Hello LinkedIn community!

In the dynamic world of sales, it's crucial to stay ahead of the game and discover strategies that truly empower us. Today, I want to introduce you to a game-changing approach that has transformed the way we generate sales, fostering organic growth, and cultivating valuable relationships. It's time to embrace the Power Hour strategy!

The Power Hour: A Paradigm Shift in Sales

Gone are the days of tirelessly reaching out to skeptical strangers or cold-calling potential clients. Instead, let's focus on building strong, meaningful connections with individuals we trust and genuinely want to see succeed. This philosophy is at the core of the Power Hour strategy—a simple yet incredibly effective method to supercharge your sales with grace.

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In today's ever-changing business landscape, uncertainty seems to be the only constant. With slow growth and potential insolvencies looming, many businesses are left wondering how to reduce their risk and stay afloat. But fear not, because we've got three proven formats that can help you not just survive, but thrive in these uncertain times.

First on the list is creating a culture of opportunity creation. This isn't just about coming up with great ideas, but creating an environment where innovation thrives. By fostering a culture that encourages creativity, you'll be able to identify new revenue streams and capitalize on emerging market trends, putting your business ahead of the curve.

Next up, it's time to make prospecting fun again. That's right, we said it. Prospecting...

As a B2B business, creating a memorable experience for your clients and users is crucial to attracting and retaining customers. In a highly competitive market, businesses need to stand out from the crowd and offer something unique to their clients. In this article, we’ll be discussing a concept that has the potential to revolutionize the way businesses create experiences for their clients and users – activation points.

Inspired by 21 years of advising B2B businesses and the book "The Power of Moments" by Chip and Dan Heath, activation points are defined as the milestones that our users want to reach in just three months or six months. These milestones can range from saving costs to creating an unforgettable experience that generates word-of-mouth referrals.

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