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Do you feel like you’re flying blind with your email marketing efforts?

Join acquisition entrepreneur, and social media and inbound marketing specialist, Frederick Lansky as he provides the answers to burning questions like what the most important thing is when building your email list, how to attract more prospects to your courses, and why someone who gives you $10, $5, or even $1 is worth a hundred times than somebody who hasn’t spent any money at all. 

          Simon Severino & Freddy Lansky

In the video:

05:17 How to build a list

06:30 Don't overwhelm your list

07:09 Offer preference updating aside from unsubscribe

07:53 The best place for conversion: Right below the article

08:49 Don't send courses on PDF file

09:33...

Cash flow and profit both imply 'coming in,' however, there is a key difference between them. Profit indicates the amount of money left after expenses, while cash flow shows how much money is coming in or flowing out of a business.

A single metric by which the health of a company can be understood is something investors and business owners often search for. They want to know the one number they should look at to determine whether they should make an investment, or pivot their business strategy. Cash flow and profit, as two critical and related financial metrics, often get pitted against each other: Which is more important?

There is no simple answer because both profit and cash flow are important in their own ways. As an investor, business owner, or entrepreneur, you need to...

How does sales legend Perry start his day (instead of checking the phone)?
What exactly should we do differently in sales this year?

Join marketing legend, Perry Marshall, as we explore the most pressing issues in marketing and sales today.

Simon Severino and Perry Marshall

In the video:
01:25 Feed your creativity: Don’t start the day with the Death Scroll.
04:10 Do you have the mental space to be 10-15 years ahead of your industry?
04:48 How to make the hours of your day count with tasks that move the needle.

09:20 How to avoid losing $150,000 in 2 minutes.
16:51 Your Marketing DNA, and how to embrace it.
19:50 The core fundamental elements that make sales and marketing people tick.

22:30 Know the vectors to be 10-20x more...

Do you feel like you’re hopelessly lost in a rabbit hole? Like you’re constantly clawing your way out of quicksand? Not knowing which tasks to prioritize to move the needle? Unconsciously putting yourself in positions where there’s no way you can win?

Join Perry Marshall and me, as we address the most pressing issues about paving a way for success in sales, marketing, and business today.

Simon Severino and Perry Marshall

In the podcast:

01:25 Renaissance time — Feed your creativity: Don’t start the day with the Death Scroll.

04:10 Do you have the mental space to be 10-15 years ahead of your industry?

04:48 How to make the hours of your day count with tasks that move the needle.

09:20 The ubiquitous 80/20: Avoid losing $150,000 in 2...

Full disclosure: I spent 12k on a program to implement advanced email funnels. First-year zero results. Second-year 215k in revenue.

I spend more time on emails than any other part of my business for two reasons: first- emails are the most fun for me, and second- it’s where the money gets made.

In a recent interview Jerry Seinfeld was asked "Where do you like to work most?" and he didn't answer a particular venue in Vegas or Los Angeles, he said "Between my ears". He works in his head, trying to reach another head. The venues are then, later the testing of the work. Work, Test, Improve. That is Jerry's cycle. And the cycle of every venture.

Emails are my numero uno favorite part of running my business for a lot of reasons. It’s where I get to show up as...

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

• Identify who's already serving the clients
• Bring value to referral partner into their audience
• Outsource business and bring...

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

• Identify who's already serving the clients
• Bring value to referral partner into their audience
• Outsource business and bring...

In this episode, Simon welcomes David Weaver, the partner and chief investment officer of City Side Ventures. He is a highly accomplished business executive, results-driven leader and innovative problem solver with entrepreneurial spirit and sense of urgency. He has over 35 years diversified management experience, which includes global profit and loss responsibility (Johnson & Johnson), turning around troubled business operations (Warner-Lambert), directed major market shift for clients to achieve new growth. He is also an expert at building management teams, setting and exceeding milestones. In addition, he has helped raise private (angel), venture (VC) and public (IPO) capital of over $35 million. Let’s listen to David’s sharing on credible go to market strategy.

In this episode, Simon welcomes -David Henzel. David is the chief executive officer of UpCoach, which is an online coaching platform that allows coacher to scale their coaching online with the platform built for group coaching. It also enables coacher to create structured group coaching programs, monitor key client metrics, behavior changes, and communicate with all their clients in one focused online group coaching platform. David also has a small portfolio of companies including LTVplus, (Outsourcing for e-commerce & saas), TaskDrive (Sales Development), Shortlist.io (Digital Marketing Agency), and his passion project Managing Happiness (Peak Performance Group Coaching for entrepreneurs). Let’s listen to David’s sharing on Mission, Vision and Values.

In this episode, Simon welcomes Darren Moffatt, the director of SEO Services and Digital Strategy of WebBuzz. Darren Moffatt is an award-winning businessperson, public speaker and podcast host who is passionate about entrepreneurialism. He is a recognized leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. Since 2014 Darren has been Director of Digital Strategy & Content at 5-star digital marketing agency Webbuzz-The Growth Marketing Agency, which is a company that helps businesses acquire new customers and increase sales via the online channel. His contribution was recently recognized by the Australian Government. Darren was invited to be filmed as the digital marketing expert as part of...